ANYWHERE. ANYTIME. ANYONE.
From its beginnings to the present, DOG EAT DOG has expanded its universe far beyond its original boundaries.
It has ventured into new dimensions, parallel to its initial reality, and uncovered extraordinary possibilities for growth.
DON'T BE AFRAID TO LOOK BEYOND THE LIMITS OF REALITY AND MAKE YOUR DREAMS COME TRUE
There are no limits in the Dog Eat Dog universe. Wherever there is a battle to be fought on the path to success, Dog Eat Dog will be right there with you. Reach out and let’s turn it into a reality.

Since 2008, Slam Fighting Championship has been a cornerstone in the history of Mixed Martial Arts in Italy. With 19 events held, it remains the longest-running and most successful MMA promotion in the country.

Debuting in 2016, Underdog is a sub-event under the Slam FC brand, adding even more exciting chapters to the history of Italy’s biggest MMA promotion.

Founded in 2018, War Submission Kings is Italy’s first-ever Submission On Grappling promotion. To date, it has organized 12 groundbreaking events, exploring key competitive formats in this rapidly growing sport— from EBI to Quintet, CJJ, WNO, and the current individual and team CJI formats.

Beginning in 2020, the world related to DOG EAT DOG business had grown so large in terms of the variety of tasks and had expanded so far beyond the main and original focus of DOG EAT DOG that the need arose to create M.A.G.M.A. to take care of all this. M.A.G.M.A. is an agency dedicated to the management of any martial arts-related field that sets no boundaries.

Launched in 2021, this project fuses the all-round spirit that carries the word “Extreme” deep inside with the enchantment of the art and architecture of Tuscany and its most beautiful cities. From Siena to Livorno to Florence, sport joins food, entertainment, games, and the purest fun in a unique event that recognizes an extreme essence.

Launched in 2021, this project fuses the all-round spirit that carries the word “Extreme” deep inside with the enchantment of the art and architecture of Tuscany and its most beautiful cities. From Siena to Livorno to Florence, sport joins food, entertainment, games, and the purest fun in a unique event that recognizes an extreme essence.

Launched in 2021, this project fuses the all-round spirit that carries the word “Extreme” deep inside with the enchantment of the art and architecture of Tuscany and its most beautiful cities. From Siena to Livorno to Florence, sport joins food, entertainment, games, and the purest fun in a unique event that recognizes an extreme essence.

Launched in 2023, The Boxing Industry is dedicated to amplifying the timeless allure of the Noble Art, with 4 electrifying shows to date.

Since 2023, Animal Factory has become Italy’s testing ground for the most exciting form of stand-up combat: Japanese Kickboxing. With its symbol, the Koi Carp representing strength, courage, and patience this promotion embodies the spirit of the Samurai.

Since 2023, The Mad Circus Show has brought together a wild mix of fighting titans, eccentric freaks, and goliardic comedy, creating Italy’s craziest, most unforgettable fight show experience.

In the 2024 season DOG EAT DOG managed the sports organization of the Quartiere S.Stefano in the city of Prato, Yellow color of the ancient game of Palla Grossa, reaching a historic tournament final.

The Malebranche are a group of devils from Dante’s Inferno deputed to control the damned in a place called Malebolge. We chose this name to create an All Stars representative of Calcio Storico Fiorentino that would carry the spirit of this ancient tradition all around the world.